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Walmart vs Amazon: The better affiliate program?
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Amazon and Walmart are great companies that offer a lot of services. You can look up different products and get them at the cheapest rate possible. They both offer affiliate programs where you can sell from their products to your own audience and get a commission. This is pretty simple and can be done from any location in the world.
A lot of argument has gone on which left affiliate marketers and bloggers confused over which of these is the better affiliate program. Well, we will try to determine which is best for you.
WALMART AFFILIATE PROGRAM
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The Walmart affiliate program allows you to earn commission from bringing their products to the faces of your audience. This can be in form of links and banners on your site which when clicked on directs the customer to their site and after purchase is made, you get paid.
Since Walmart is a recognized brand with inexpensive products, it is easy to make sales. Therefore, you earn money from linking your audience to Walmart.
Walmart runs its affiliate program through Impact Radius and it is available to all bloggers. To register, you can go through the Walmart affiliate site or sign up on Impact Radius. With Impact Radius, you are paid as soon as the money is available.
WALMART REQUIREMENTS
Although Walmart affiliate program is free, there are some requirements to be met. The requirements include:
- a legitimate website with published content
- the content has to be family friendly. No sexual content and illegal activities.
Application review usually takes about 24 hours. If your target audience is the US, then Walmart is not a fit for you as they don’t operate in the US.
Depending on what was bought through your Walmart link, you can earn between 1% and 4%. You earn when someone makes a purchase through your link. Walmart affiliate links have a duration of three days. This means that sales made within those 3 days qualifies for you for credit on that purchase. Commission for Walmart is paid based on monthly net sales.
AMAZON AFFILIATE PROGRAM
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Amazon has two affiliate programs for bloggers but the most common is the Amazon Associates Program because it doesn’t have much requirements. Once your site meets the criteria and you make three qualifying sales, you are set to begin selling with Amazon.
With your blog, you can make money if you learn how to use Amazon affiliate program effectively. To sign up for the Amazon Associates Program affiliate program, you need to:
- provide Amazon with your links
- fill out personal and business information
- complete the tax form
- choose a payment method.
Once you have signed up for the program, you have 180 days to make three qualifying sales. If in that time you don’t make sales, you have to sign up again. The qualifying sales do not include personal sales. After you have met these requirements, the team will review your application to ensure that your website and content meets their expectations.
For the site, you must be the owner and have recent content on it.
AMAZON PAYMENT TERMS
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Amazon’s commission rate ranges from 1% to 20%, although most sales will get you around 10%. The cookie duration for Amazon’s affiliate link is 24 hours. Therefore, you need quick sales to qualify. Commissions are paid 60 days after the end of the month and mostly between 28th and 30th of the month.
Since most people purchase daily using Amazon, if you can connect your readers to the right products, you are bound to make sales.
WHICH AFFILIATE PROGRAM IS WORTH IT?
Both affiliate programs will bring income if you are dedicated and know how to connect your readers to variety of products. The affiliate program that Walmart and Amazon offer is great for websites and blogs of all niches as there’s always a product that can resonate with the audience.
To pick the best affiliate marketing program for yourself, consider the commission rates, location of your readers, the products that will resonate with your audience, think of the best marketing strategy and affiliate marketing will be a source of passive income for you.
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